Month: August 2016

Transcription Services to Boost your Business Profile

CategoriesSEO Translation, Video transcriptionPosted on

Translations have allowed companies to grow like never before, and the profession is constantly expanding and evolving in order the meet the demands of clients from all across the world. One stand out example is the presence of videos across the internet, particularly on social media, which has led to a higher demand for audio and video transcriptions.

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These days, people are more aware than ever of the importance that good language practice can have in terms of developing their business. Translations have allowed companies to grow like never before, and the profession is constantly expanding and evolving in order the meet the demands of clients from all across the world. Indeed, an increasing amount of companies are adapting their services to respond to the evolution of new media. One stand out example is the presence of videos across the internet, particularly on social media, which has led to a higher demand for audio and video transcription services.

More and more companies have been tapping into this; not just because the use of transcription allows for greater accessibility in the online global marketplace, but also because videos provide an excellent opportunity to boost a company’s SEO. For pages that produce longer videos, the advantages are even greater. Longer videos logically contain a larger transcript, which gives businesses a huge opportunity to target additional keywords in various languages.

Something for everyone

The benefits of transcription aren’t just reserved for e-commerce, where good SEO is always a priority; several studies conducted by a range of companies, including Discovery Digital Networks, SafeNet, and even the radio show This American Life have proven that adding subtitles and transcripts to videos can increase search traffic, page views, search rank, and engagement. A similar study by LiveClicker compared 37 web pages before and after adding transcripts. Pages with transcripts earned on average 16% more revenue than they did before transcripts were added.

Satisfy your clients

In addition, these pages also have an opportunity to increase customer satisfaction when they enlist the help of a transcription service. For example students, researchers, journalists or anyone else who’s looking for a particular moment or quote within a video will no longer have to trawl through minutes or even hours of footage just to find what they’re looking for. It’s all there, fully transcribed and easy to locate.

Clients with hearing difficulties are also accommodated for, and will appreciate a service that is not always available to them from other businesses and media outlets. Transcribing your video opens your business up to an audience of millions of people throughout the world who rely on this kind of service to make their multimedia experience worthwhile.

There are a number of reasons why businesses or individuals could require a transcription or captioning service. Whether you’re looking to provide your customers with greater satisfaction, someone requires a written copy of your video or audio file, or you want to use your content in new ways to spread your message to a wider audience and increase your SEO, transcription and captioning can provide innumerable advantages to you and your company.

Gigantia Choose BigTranslation

CategoriesBigT news, NewPosted on

Gigantia is a Spanish based company that specialises in large scale offset printing. With offices located throughout Spain and staff with over 29 years of experience, Gigantia provides large format printing, displays, packaging, signage, assembly and much more. BigTranslation was recently chosen by Gigantia to translate the site into English, French and Portuguese, allowing the company to open itself up fully to the global marketplace.

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Gigantia is a Spanish based company that specialises in large scale offset printing. With offices located throughout Spain and staff with over 29 years of experience, Gigantia provides large services in format printing, displays, packaging, signage, assembly and much more.
Its website features a very modern and attractive design, and is very easy to navigate. BigTranslation was recently chosen by Gigantia to translate the site into English, French and Portuguese, allowing the company to open itself up fully to the global marketplace. Our team of native translators worked together quickly and effectively over a period of days, translating, editing and proofreading the entire website in order to achieve the highest possible level of accuracy and to successfully convey the company’s unique selling point to an international audience.

 

Gigantia expert in offset printing

Improve your business results with SEO

At BigTranslation, we choose our words very carefully. When our team was completing this website translation, we made it a priority to carry out a full SEO analysis on Gigantia’s specific product range, analysing and specifying the keywords used and incorporating these into our final translations to achieve the kind of results that the client was looking for in terms of search engine results.

 

We are committed to providing a quality service that will be greatly appreciated by the client. Thanks to our team of native translators and our marketing and SEO experts, our translation agency is able to provide a quick, efficient and accurate translation service that can propel your business towards achieving its maximum potential in terms of online positioning. We are aware of the importance of good language translation, but we are also determined to provide our clients with a service that will allow their company to stand out in their field of expertise. Choosing to work with us provides an excellent opportunity to boost your SEO, promoting your product online and raising your business profile.

 

What Happens to the English Language Now?

CategoriesNative translators, New, Translation servicesPosted on

For native English translators and language undergraduates, one of the main points of concern in the aftermath of Brexit has been the prospect that English will now cease to be an official EU language. It is claimed that this scenario would result in English becoming far less in-demand, reducing the overall status of the English language in terms of business, culture and international relations.

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What happens to the English language now?

For native English translators and language undergraduates, one of the main points of concern in the aftermath of Brexit has been the prospect that English will now cease to be an official EU language. It is claimed that this scenario would result in English becoming far less in-demand for European institutions, putting the jobs of language graduates in danger and reducing the overall status of the English language in terms of business, culture and international relations. This would all seem to make sense, given the fact that Ireland and Malta will be the only remaining countries in the EU with English as an official language. However, there’s reason to believe that things may not be so simple.

La Langue Universelle?

A quick scan of history shows that it wasn’t the presence of the UK which gave English its status as Europe’s lingua franca in the first place. When the British joined the EEC along with Ireland back in 1973, the official language of communication within the EU institutions was French. This was partly for historical reasons, and partly because the institutions were located in predominantly French-speaking cities: Brussels, Luxembourg and Strasbourg. The priority given to French was therefore justified, and the incoming UK and Irish officials alone were not numerous enough to make a difference to the language arrangement.

Native English Translators| BigTranslation
Native English Translators| BigTranslation

Things started to change about 20 years later. With the arrival of Sweden, Finland and Austria in 1995, English was used increasingly and was used to draft legislation, as it was the first foreign language of a growing number of new officials who required a common language for consultation purposes.
The 2004 enlargement of the European Union was its largest single expansion to date. 10 new countries became members, nearly all of whose national education systems offered English as first foreign language, not French. As a result, English became the most obvious common language of communication of new member states and therefore, by extension, the European Union as a whole. Now the EU works with 24 official languages.

Native English Translators still in High Demand

This is why even without Britain’s continued membership of the EU, one would suspect that English will continue to have a central role in communication between member states – at least for the considerable future. The Lithuanian official will still have to use English to communicate with her Dutch colleague, who will then be required to relay the information in English to his Czech boss. For English speaking language graduates, the image of this very common scenario may represent some light at the end of the tunnel.

In terms of translation post-Brexit, it is still the case that English-speaking officials, both administrators and clerical assistants, are in great demand. This puts translators from the Republic of Ireland, Europe’s largest remaining English speakers, in a rather advantageous position. Future selection competitions for recruitment, without competition from British nationals, should therefore favour Irish nationals slightly more than in the past.

Go East for Translation Inspiration

CategoriesBigT news, NewPosted on

The languages of Central and Eastern Europe are rich, complex and steeped in centuries of history. The years following the dissolution of the Soviet Union have seen the reopening of these societies after decades of isolation. Indeed, Eastern Europe’s desire to revolutionise itself in terms of establishing democratic institutions and free market economies has led a number of Western companies to invest in this virtually unexplored part of the continent since the 1990s.

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Go East for Translation Inspiration

The languages of Central and Eastern Europe are rich, complex and steeped in centuries of history. The years following the dissolution of the Soviet Union have seen the reopening of these societies after decades of isolation. Indeed, Eastern Europe’s desire to revolutionise itself in terms of establishing democratic institutions and free market economies has led a number of Western companies to invest in this virtually unexplored part of the continent since the 1990s. The demand for translation and interpretation is in consequence increasing significantly.

However, in terms of providing language training in light of the growing demand for translation and other language services to and from Eastern European languages, the response of many Western countries has been surprisingly poor. For example, in the United Kingdom, there are fewer students of languages in secondary and higher education whilst the demand for translation and interpretation is increasing significantly. Of the languages we do study at school, German is one of the most widely taught, yet recent years have shown the demand for translation from and into German slowly decreasing.

Eastern Europe Translation: Big demand for Czech, Polish, Russian

On the other hand, language service companies, like BigTranslation are seeing a marked increase in requests for documents to be translated from and into Eastern European languages, particularly Polish, yet the response in terms of education has been almost non-existent. In the years to come, this could be a considerable cause for concern if we fail to give our young people the training they need to respond to this increasingly fast growing market. Britain’s universities have been slightly more effective in terms of providing adequate language training services to modern language undergraduates. At the University of Glasgow, for example, students from the School of Modern Languages and Cultures (SMLC) are now free to take up the study of subsidiary Czech, Russian or Polish on entering Junior Honours. This opportunity should be particularly attractive to students of French and German, since the European Commission is looking for translators and interpreters who speak French or German with Czech or Polish.

However, the benefits of studying Eastern European languages aren’t limited to graduates of Central and Eastern European Studies; SMLC graduates who have any knowledge of Czech, Polish or Russian have found it has helped them in finding jobs on graduation, since UK employers tend to interpret this expertise as a special commitment and are impressed by the line of study. Native English UK graduates with some knowledge of Czech or Polish are also sought after in Central Europe. So, for current or future translation students looking for the language combination that could serve them best in terms of employment, new experiences and opportunities, it may be an idea to look towards the East for inspiration. The possibilities are very exciting indeed!

 

 

Difference Between SEO Translation and Localisation

CategoriesSEO Translation, Translation servicesPosted on

Many people think that localisation and SEO translation are basically the same thing – if you fall into this category of ‘many people’, then we suggest that you think again! While they are both types of translation, they each have different purposes, and most companies look for translators or translation agencies who can provide them with both of these types of translation as it helps to increase their business globally.

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Localisation 

Many people think that localisation and SEO translation are basically the same thing – if you find yourself in this category of ‘many people’, then we suggest that you think again! While they are both types of translation, they each have different purposes, and most companies look for translators or translation agencies who can provide them with both of these types of translation as it helps to increase their business globally. The majority of translation agencies will only provide you with localisation, which is why agencies such as BigTranslation are so valuable as they also specialise in SEO translation. Let us now make the distinction between these two processes by starting with localisation. Localisation is a process which involves us adapting a text to make sure that it is culturally and linguistically appropriate for the target audience, most often used for website translations. This focuses on the more human aspect of translation as the target text will be received by a completely different culture, therefore native professional translators are often needed to carry out this kind of translation process, ensuring it has the same effect on the target audience as the source language audience. A good example of this is the translation of brand names; a good brand name in one language might be hilarious in another if translated literally (E.g., an Iranian soap product line is called ‘Barf’, which actually means ‘snow’ in Farsi, but becomes ‘vomiting’ in English). They could also be considered offensive or ridiculous: the Ford ‘Pinto’ means ‘penis’ in Brazilian Portuguese and the Rolls Royce ‘Mist’ would be ‘manure’ or ‘dung’ in German. Similarly, one excellent marketing slogan in one language could become a total disaster in another. An example of this is when American Airlines translated their slogan ‘Fly in Leather’ literally to ‘Vuela en Cuero’ in Spanish. The problem with this is that ‘Vuela en Cuero’ would actually be interpreted by Spaniards as ‘Fly Naked’ as it is a set expression in Spanish.  This is precisely why it is important to have a native translator of the target language to make localisation possible and ensure that a text is translated in such a way that it is familiar and appealing to the target culture.

SEO translation and localisation

SEO Translation 

Whilst localisation has the purpose of appealing to humans of a particular culture, SEO translation is different in the sense that its target is internet search engines. ‘SEO‘, as it is simply referred to, is essentially a ‘behind the scenes’ option which ensures that your products and services have search engine visibility in the target country. Every single attribute on a web page such as keywords, expressions, tags, titles, metatitles and anchor texts should be translated in order to make the web page attractive to search engines in the target language. In this sense, SEO is a requirement for the best quality translation of web content, as you want your site to pop up as one of the first options when people of a foreign culture type in keywords related to your site. The best way to ensure that your website is ranked well in all of the international markets that you are targeting is to have each of your website’s SEO elements carefully translated by experts with experience in the field of multilingual SEO. This will increase the global reputation of your business, result in additional customers and of course increase the amount of sales. In order to make a web page appeal to a wide range of clients and acheive the best quality, businesses should employ translators who specialise in both SEO translation and localisation. For example, you may have the best localisation in the world but if your page does not appear towards the top of the list in search engines it won’t be able to gain much visibility or popularity, decreasing the amount of site visitors and potential clients. Similarly, SEO translation alone would not be sufficient; if your localisation is bad, users will find your site quickly but will abandon it even faster. Visitors may have a good laugh if your slogan says that you are willing to fly naked, but it won’t necessarily give you many customers.

Overall, it is clear that SEO translation and localisation are two different concepts, however it is vital to rely on translators and translation agencies who are able to offer both of these. It isn’t easy to strike the balance between a good sales pitch to human customers and search engine optimisation. Many webmasters will request a translation from a good localisation professional first and then turn to a separate SEO specialist, which can work out to be quite expensive. Unlike traditional translation agencies, BigTranslation is capable of offering both SEO translation and localisation services. This is thanks to our carefully-selected network of translators that have strong training in international multilingual SEO. Our professional translation service guarantees to maximise the search engine visibility of websites and increase the amount of its users or clients.

SEO Translation in Travel and Tourism

CategoriesSEO Translation, Translation, Translation servicesPosted on

Translation agencies and companies who specialise in SEO and website translation, such as BigTranslation, thrive on offering their services to clients in the Travel and Tourism sector. This will surely continue to flourish as more and more languages across the globe become more in demand amongst translation agencies and the internationalisation of companies increases.

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Travel and Tourism: An Indispensable Industry

If there is one sector which requires the translation of texts the most in order to guarantee success, it is without a doubt the travel and tourism sector! As the whole nature of the industry is based on reaching out to all languages and cultures in order to encourage people to travel across the globe, it follows that the facilitation of communication and translation of texts is an essential part of this process. Hotel websites, brochures, magazines, tourist guides and restaurant menus are just a few examples of the copious amount of documents which require translations in this industry. Translation agencies and companies who specialise in SEO and website translation, such as BigTranslation, thrive on offering their services to clients in the Travel and Tourism sector. This will surely continue to flourish as more and more languages across the globe become more in demand amongst translation agencies and the internationalisation of companies increases.

SEO travel and tourism

Multilingual SEO: A Travelling Tool 

One aspect which enables the expansion of the Travel and Tourism sector in particular is the use of SEO translation in travel and tourism websites. Many clients expect that the translation services they pay for will include multilingual SEO, as it has become such a necessary tool in this translation field. The more languages a translation agency can offer and the more it can expand a travel agency globally with SEO translation, the more likely it will be for them to gain work in this sector, as it is massively beneficial to travel and tourism companies. The first thing most people do when planning or booking a trip is turn to the internet; more often than not they will type in keywords and phrases in Google in order to quickly find what they are looking for. They will then be presented with a list of sites in their native language, and this is where SEO translation comes in. If translators are able to make their target text available to the desired audience through the use of specific words and phrases, the travel company is more likely to appear when certain words are entered into the search engine. One of the reasons it is also essential to use professional translators for travel and tourism websites is that companies need to be 100% sure of the site’s content before allowing customers to view information. Similarly, the customer will want to be certain that they understand the information they have read on the site before handing over their bank details or any kind of personal information. Particularly due to the cultural differences and clashes that can arise when translating from one language to another, it is essential that the translator of these texts is a native professional of the target language to guarantee accuracy of meaning and to avoid misunderstandings for the clients.

The translator of travel and tourism websites will essentially act as the representative of the company abroad, in an attempt to attract as wide a target audience in their native language as possible. For this reason, many travel and tourism companies only employ translators who specialise in this particular translation field, as they need to be familiar with the style of language used in order to attract customers and to increase the SEO of the company. At BigTranslation, our expertise in website translation and SEO translation, along with our large team of native professional translators who specialise in various different fields, we are an ideal translation agency for globalising travel companies and giving them the perfect translation quality they need!