SEO strategies that you must learn about

What is SEO?

SEO is the acronym for “Search Engine Optimisation”. It is an internet marketing strategy which uses search engines and affects the process through which it increases a web page’s visibility on the results of the search engine. Meaning that a website or a web page will appear higher on the search results of a search engine (like Google or Yahoo).

Read more “SEO strategies that you must learn about”

Translating Content Marketing

What is Content Marketing?

We can understand what translation is, and everybody knows what is meant by marketing. But what about content marketing? What is the difference between this and plain marketing? According to the Content Marketing InstituteContent marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Read more “Translating Content Marketing”

How a poor translation can mean bad business for restaurant owners

Look up “translation fails” on the internet, and you’ll immediately see why this is always good for a laugh. There are so many hilarious, unintentional bloopers out there that it’s a bit difficult to digest them all, and you certainly wouldn’t want to eat in a restaurant that serves these mistakes!

Read more “How a poor translation can mean bad business for restaurant owners”