The dance between translation and marketing
Advertising has developed its own ecosystem around language and, because of this, the translation of advertising has made headway as a specialism. But that’s not all, given its evolution towards new platforms where brands can advertise, the translation process has evolved to become a process of localisation in which the use of images, the cultural and terminological adaptation of the text and the appropriateness of the socio-cultural component of the target language all have a part to play.
Read more “The localisation of advertising”
Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”
We love to celebrate the end of the year and the start of a new one. Each culture has a way of celebrating the final hours of the year, whether it is a special meal, special clothing for this occasion or a countdown.
Read more “New Year’s Eve: traditions you didn’t know about, but will want to try from now on”
The most exciting time of the year for e-commerce is approaching and the most important dates of the year for any brand are concentrated over the next few months.
Read more “Which 10 markets represent important opportunities this Q4?”
We’re not revealing anything new when we say that some words sell more than others. Or are we?
Read more ” The invisible link between translation and neuromarketing”
We’re certain that the summer of 2020 is going to be different. Health and safety measures, such as face masks and the use of QR codes, will take centre stage. If we could sum up this summer in just one word, there’s no doubt that it would be ‘communicative’. This might sound strange at first, but we know what we’re talking about. Read more “Summer is up and running, so don’t stop now.”
On Sunday 28 June we celebrate Gay Pride Day LGBTIQ+, more commonly known as Gay Pride Day. Although due to the current safety measures, this year’s festivities have been relegated to social networks, here at BigTranslation we have decided to make a compilation of the terminology we have inherited in the 51 years since the Stonewall riots.
Read more “The terminological legacy of Stonewall 51 years on”
Vegan, cruelty-free and zero-waste cosmetics are gaining ground over those we already know, both on store shelves and in consumers’ baskets.
Read more “Green is the new consumer colour”
Get geared up, ready for the ‘new normal’!
We want to lend your business a hand, doing what we do best: communicating!
We’re offering you this multilingual document with basic safety measures for your place of work.
Simply fill in the following form and receive it for free!
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We’ve spent two months working from home, withstanding the current situation and adjusting to this new context. Finally the time has come to get to work and grow again. You’ve set new objectives for your business and it’s time to apply them.
Read more “Become an even stronger brand”