Multilingual content creation: what is it and how can it help my company?

With the rise of digital marketing and the desire for internationalisation, multilingual content writing has become an essential strategy for any company.

At BigTranslation, we explain what it is and how a human writer can help your business in its internationalisation process. Take note!

What is content creation? And what is multilingual content?

It may come as a surprise, but content creation is much more than just writing content. In essence, it’s a comprehensive service in which a human writer researches, plans, writes and optimises unique content for a company’s blog, website or even social media.

This service has always been in high demand by large companies due to its great effectiveness. However, in recent years, a 2.0 version has emerged that, on top of helping companies grow within their own country, enables them to grow across borders. We’re talking about multilingual content writing.

This service for businesses with international reach can be carried out in two ways: by translating the content into the desired languages or by writing it from scratch in each language. The strategy will depend on your business objectives. Think about it, which strategy would you choose?

The step-by-step process of a content writer

To fully understand this concept, there is nothing better than learning about the process in detail. From researching the topic to delivering the content, a human writer goes through several important stages. Let’s take a look at them!

Researching the topic

First things first, without knowing the topic, a content writer cannot provide quality information. They would also make mistakes and could spread false information. Therefore, the first step is to research the topic in depth.

To do this, they cross-reference different texts, conduct specialised online searches and even contact experts in the field to clear up any doubts that may arise. No loose ends.

Content planning and structuring

Once the information has been gathered, it’s time to discard anything that isn’t so relevant. Getting rid of information is never an easy task, but it’s necessary, as quality must take precedence over quantity.

At this stage, the writer should also consider the format in which their work will be published. If the content is intended for a blog, the text will be long and have a specific structure. Meanwhile, for social media platforms such as Instagram, the length will be shorter, and the structure will also need to be adapted.

Writing and optimising the text

The third step is the best known: writing the content. Every company has a different communication style to which the writer must adapt. In addition, they must always keep in mind the company briefing, which often provides a list of specific words or topics that are off-limits, either because they don’t fit with the brand’s values or for legal reasons.

During the writing process, the professional must apply SEO techniques to improve the text’s positioning on Google or other search engines. The inclusion of previously researched keywords, optimised content structure and the use of bold are just some of the aspects that an SEO content writer mustn’t forget.

Advantages of having a human content writer

Although technology is advancing, it cannot replace the work of a content writer today. Why? Here are some of the benefits of hiring a human writer:

• A human writer generates unique content. They don’t copy, but rather draw inspiration from existing information to create quality texts that resonate with the target audience.
• Professionals train for years to be able to adapt to each company’s style and way of communicating.
• During the research phase, a human writer knows how to discern between real and false information to avoid spreading hoaxes and rumours.
• Unlike machines, humans live immersed in a unique and changing culture, which is reflected in every text we create and unconsciously connects with the audience.

Ultimately, to make a monolingual or multilingual content strategy work, the best decision is to hire professional content creators.

Your multilingual content creation strategy with BigTranslation

The perfect time to start a multilingual content writing strategy is now. At BigTranslation, we want to help you. Contact us so that our professional content writers can start shaping your blog, website or social media. Internationalisation mode on!