Are you finalising the details of your Advertising Campaign for Christmas 2023?
Here are some tips with a 360 perspective that may help your online strategies.
The Christmas season is approaching and, for businesses, this provides a unique opportunity to stand out within the competitive online world. With the boom in electronic commerce and social networks, the Christmas 2023 campaign should be approached using a 360 strategy that includes the web, social networks and email marketing. In this article, we explore the essential elements that every business should be aware of before launching their Christmas campaign, from planning to execution.
1. Adapt to cultural differences
Being aware of the various ways that the festivities are celebrated is crucial. Each region and community may have specific customs that they follow during the festivities. Research these traditions so that you can include them in your campaign in an authentic way and thereby increase your market. Avoiding confusions is key to building a genuine connection with your audience.
Dates are key. Some countries commence their festivities from the first weeks of December. For example, Germany celebrates Sankt Nikolaus on the 6th of December while others, such as Spain, extend the season until January with the celebration of the Three Kings. This difference in celebrations requires special attention. Adjust your strategy so that it accommodates these differences and ensures that you reach the right market for each country at the appropriate time.
To achieve a significant impact, personalise your messages and products according to the needs and preferences of your target market by using professional translators who are native speakers of the languages you require.
2. Framework for action
The Christmas season is the perfect time to emotionally connect with your market. Create content that is both emotive and creative, that echoes the Christmas spirit and strengthens the customer’s emotional connection to your brand.
Ensure there is cohesion in your strategies on the web, on social networks and in email marketing.
Given their cultural and linguistic differences, each market has specific requirements and individual preferences, such as the materials used, their origin, the speed of response and/or delivery. Consistency in the message and appearance on all channels will strengthen how your brand is perceived and will increase the effectiveness of your campaign.
2.1 Multi-channel strategy
Not only is a multi-channel strategy for the Christmas campaign important, but it is also an almost compulsory requirement. Email marketing is one of the channels that has become more important and which provides the ideal space for personalised services.
2.1.1 Email marketing
Email marketing is part of this multi-channel strategy and is particularly important during specific dates, such as the Christmas campaign. It is a less invasive medium and offers your customers an opportunity to make informed decisions about their Christmas shopping.
An email marketing strategy offers the perfect space for that personalisation and attention to detail that all your markets require. An approach in the native language of your customer or potential customer can enhance that bond and build trust that can lead to a closer shopping relationship.
2.2 Market segmentation
Not all customers are the same. Using demographic and behavioural data to segment and personalise your campaign messages can be one of the keys to success.
Additionally, it will be more favourable to have a much more natural approach to the customer. For example, the German market is characterised by giving greater importance to factors like quality and the origin of the materials they purchase. Unlike the Spanish market, which places a more positive value on the delivery time, the speed with which the customer will receive the service or item purchased.
2.3 User experience
From browsing your website to interactions on social networks, ensure that the user experience is smooth and appealing. An intuitive and attractive interface will contribute to the success of your campaign.
3. Common errors to avoid
Missing key dates for each market. Organise and plan campaigns with the key dates for each of your markets in mind. Taking these dates into account will prevent you from entering certain markets too late or overlooking key dates that could mean an increase in your turnover.
Not optimising your landing or product content. The information contained on your website and/or your product data sheets is the main content used by the customer or potential customer to decide whether to make a purchase, either on impulse or after thinking carefully about it.
The best way to ensure the optimisation of your content is through our extra SEO for translation and proofreading.
Not conveying trust. An essential factor for completing a sale, which begins with the quality of the text on your website and/or product data sheets. No-one can express themselves better within your markets than a team of professional native translators. This is the best way to build that relationship of trust. Don’t leave the internationalisation of your content to just anyone.
To conclude, a successful Christmas campaign requires detailed planning, a deep understanding of the trends and expectations within your market, keeping cultural differences in mind and making the most of the online tools to make your brand stand out. We hope your Christmas campaign shines brightly in its own light!