The localisation of advertising

The dance between translation and marketing

Advertising has developed its own ecosystem around language and, because of this, the translation of advertising has made headway as a specialism. But that’s not all, given its evolution towards new platforms where brands can advertise, the translation process has evolved to become a process of localisation in which the use of images, the cultural and terminological adaptation of the text and the appropriateness of the socio-cultural component of the target language all have a part to play.  

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Winning customers’ hearts on the most digital Valentine’s Day to date

Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”

Interesting and spectacular Halloween traditions that you might not have known about

We’ve all heard of the famous tradition of dressing up and knocking on doors trick or treating on 31st October. We’ve seen it on the television and it has taken over an increasing number of cities throughout the world. Although older people have adapted this date to their own tastes and don’t focus on collecting sweets, each year, it is increasingly common to find brands taking advantage of this date to launch discounts prior to Black Friday.

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Get ready for the most online Black Friday in history

Black Friday 2020 is fast approaching and it’s looking like this Black Friday will be characterised by even more online activity than last year. The expectation is that the usual crowds of people filling the shops will be replaced by an avalanche of clicks. One of the main factors behind this prediction is the experience of lockdown and the safety measures still in place.

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Do you know the ROI for translating your brand?

Translating your brand and localising it for a specific market is an essential process nowadays. What’s more, we know from experience that it generates an extremely positive ROI (return on investment), and it’s this information that will help you to establish whether your online marketing campaigns are having the expected impact in the target market.

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