We’ve all heard of the famous tradition of dressing up and knocking on doors trick or treating on 31st October. We’ve seen it on the television and it has taken over an increasing number of cities throughout the world. Although older people have adapted this date to their own tastes and don’t focus on collecting sweets, each year, it is increasingly common to find brands taking advantage of this date to launch discounts prior to Black Friday.
Black Friday 2020 is fast approaching and it’s looking like this Black Friday will be characterised by even more online activity than last year. The expectation is that the usual crowds of people filling the shops will be replaced by an avalanche of clicks. One of the main factors behind this prediction is the experience of lockdown and the safety measures still in place.
The most exciting time of the year for e-commerce is approaching and the most important dates of the year for any brand are concentrated over the next few months.
We’re not revealing anything new when we say that some words sell more than others. Or are we?
Translating your brand and localising it for a specific market is an essential process nowadays. What’s more, we know from experience that it generates an extremely positive ROI (return on investment), and it’s this information that will help you to establish whether your online marketing campaigns are having the expected impact in the target market.
We’re certain that the summer of 2020 is going to be different. Health and safety measures, such as face masks and the use of QR codes, will take centre stage. If we could sum up this summer in just one word, there’s no doubt that it would be ‘communicative’. This might sound strange at first, but we know what we’re talking about. Read more “Summer is up and running, so don’t stop now.”
On Sunday 28 June we celebrate Gay Pride Day LGBTIQ+, more commonly known as Gay Pride Day. Although due to the current safety measures, this year’s festivities have been relegated to social networks, here at BigTranslation we have decided to make a compilation of the terminology we have inherited in the 51 years since the Stonewall riots.
Vegan, cruelty-free and zero-waste cosmetics are gaining ground over those we already know, both on store shelves and in consumers’ baskets.
Get geared up, ready for the ‘new normal’!
We want to lend your business a hand, doing what we do best: communicating!
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We’ve spent two months working from home, withstanding the current situation and adjusting to this new context. Finally the time has come to get to work and grow again. You’ve set new objectives for your business and it’s time to apply them.