Want to ensure your company’s success in the global market? Multilingual SEO is the answer.

You know the importance of SEO strategy; you spent a pretty good part of the marketing budget to find the best keywords for your business to put your website in the best position in search engines. However, all these efforts were in vain if you don’t pay attention to carrying out multilingual SEO when you translate your website into other languages.

Multilingual SEO consists of creating optimised content adapted to the language and region where it is targeted.

Multilingual SEO is based on SEO translation and localisation. SEO translation takes into consideration the volume of searches in search engines, whereas localisation adapts the content to the culture of the country that it is being translated for. Working both strategies is what makes Multilingual SEO.

No one knows how to be in the top position in search engines like Google, Yahoo, Bing or Yandex but all SEO specialists agree that, nowadays, multilingual SEO is a must-have if you want good presence and visibility in the global market.

Multilingual SEO, also referred to as International SEO, allows you to have the best content, perfectly targeted to your markets, essentially for geotargeting.

What differentiates BigTranslation from other translation agencies is that we have in-depth experience of multilingual SEO and website translation. This allows us to offer the best translation optimisation for your website, boosting the possibilities of being found by your customers in the way that you would like to be found by them on the Web.

What works in the U.S. in American English is not necessarily the same as in the English that is used in the United Kingdom. Likewise, the same word may not have the same perception in the different countries where Spanish is spoken. To know all these differences you need really qualified native translators with SEO translation experience. Only those native translators that have acquired SEO skills are able take your content to the next level.

How can multilingual SEO help your company?

Customers will perceive that your website is made for them, written in familiar language, with the idioms and local expressions that they use. This creates a great user experience that helps to have traffic and a better SERP position. Gain an advantage over your competitors with a multilingual SEO strategy.

Your website translation has to work in synergy with multilingual SEO. This is the perfect match for a successful online channel, wherever you set your marketing goals. Translating the content of your website using the perfect keywords for your business in the languages that are you are translating into, and adapting them to the context, that’s the key.

Our native translators adapt and optimise the content to be as SEO-friendly as possible.  Our professional native translators know perfectly the cultural assumptions and background of your target market, such as references to politics, behaviour, and many other country-specific references. They also know how to use the best SEO tools like Google Keywords Planner or Google Trends to find the best keywords to use in the translation.

Opting for native translators with experience in multilingual SEO gives you the opportunity to boost your sales strategy in global market. What better reason could there be for carrying out multilingual SEO?

Producing a multilingual SEO translation

As a translator, you already know how to produce a great translation, that’s a given! But perhaps you have never had to handle a SEO translation. This is why we would like to outline some simple rules to follow which will help you to produce a great SEO translation.

The days of the translator’s work being paper based are long gone. The online world is taking on more and more importance. Web translation is becoming one of the most important sources of revenue for translators, and one of the most important things to take into consideration when you create online content is to be SEO friendly. That means that you publish content that can be found in the best positions in search engines. Why? Because the more you appear in the top positions, the more possibilities there are for your website to be found and for users to visit it.

Usually, when you receive website content to translate, this document is already made to the SEO specialist’s guidelines established in the company’s strategy. In order to not ruin this strategy, you likewise have to produce a SEO translation.  So, what exactly is a SEO translation? This is a translation where the content is optimised in order to be more findable for search engines.

How do we do this? Take a look below…

Check the volume of searches with the Google Adwords Keywords Planner tool

This will help you to know which words have a higher number of searches than others in the language that are you translating into and in the country of the website that you are translating. It is important to use the words that have a higher volume of searches in order to help your content be found. In other words, what you have to do is to make it easier for users to find your information by offering them what they are looking for. You can find more info about how to use this powerful tool here.

Look for the trends within the subjects that are you translating

Using the right words means the difference between a simple web translation and a SEO web translation. If you have queries about terms or the local words that are used by the target market of the website that you are translating, a great tool to use is Google Trends. You can compare the trends of up to 5 terms, choosing the country or the general trend for all over the world.

We talked about Google Trends for translators here.

Don’t forget about localisation!

Localisation helps SEO translation to be optimised.  Localisation is really important when you translate keywords. Sometimes, one language uses certain terms that can be offensive in another or uses a term a different way.  Using your advantage as a native, you can find more keywords that will improve the content. You have to be able to translate the keywords used in the original language to another, finding the most appropriate keywords used in your target country or area. This helps to make geographically-relevant content which is really valuable for SEO.

At Bigtranslation, we work only with native translators, because they possess all-important cultural knowledge of their own country.  They have the ability to translate the keywords from one language to another without missing the message that our client wants to transmit to their target market.

The combination of SEO and localisation techniques makes for the very best way to achieve the perfect website translation.

Multilingual SEO translation

Our clients can request the added extra of a multilingual SEO translation. This means that translators will translate their content from a content marketing perspective. As such, it is important that all of our translators be familiar with the tools which we use and which can help us with this kind of project.

Our specialist in-house marketing department has produced this training manual on how to use Google Trends. This guide to SEO and web positioning is a useful complementary tool for translators when carrying out certain types of translation projects.

Google Trends: a valuable tool

Google Trends is an incredibly useful tool, yet often side lined by marketers. It publishes aggregated search data that helps planners, researchers, UX professionals and of course marketers understand their audiences’ search behaviour. It also helps with vertical, regional and seasonal trends. Having that all-important market intelligence equates to better campaign and content
planning. This. in turn, means more successful digital campaigns.

Google Trends can help translators with six things:

• Keyword research
• Seasonal trends
• Regional trends
• Brand market share
• Brand monitoring
• Related, top, and rising trends

All of things are coverd in the training manual. However, you can also contact us if you are in any doubt and we will have one of our marketing experts respond to your query and help you with this aspect of your translation.

WEB POSITIONING (SEO) Google trends

Web Positioning (SEO) Translation: Google AdWords

Multilingual SEO translation

Our clients can request the added extra of a multilingual SEO translation. This means that translators will translate their content from a content marketing perspective. As such, it is important that all of our translators be familiar with the tools which we use and which can help us with this kind of project.

GoogleAdwords

Our specialist in-house marketing department has produced this training manual on how to use GoogleAdwords. This guide to SEO and web positioning (SEO) translation is a useful complementary tool for translators when carrying out certain types of translation projects. It contains an introduction to Google Adwords and explains how to search for and select the keywords that should be used in the text, depending on the number of searches in each country and language.

The training guide covers everything from making an account and getting started to explaining how it can help us in our work and also exactly how to use it to compare searches and generate keywords.

In addition to this Google AdWords training manual, you can also contact us if you are in any doubt. We will have one of our marketing experts respond to your query and help you with this aspect of your translation.

Web positioning (SEO) translation SCREEN