LOCALISATION: you have probably heard of it but… do you know what it means?

Localisation in translation, or l10n, as it is known in the sector, is the process of translation, adaptation and adjustment of the texts we find in videogames, websites, blogs and many other products.

Read more “LOCALISATION: you have probably heard of it but… do you know what it means?”

What do an instruction manual, the text on packaging and an online ads campaign have in common?

They are all texts that will be in contact with your customer this Christmas, and there’s no better time to boost your sales. If you want to expand into new markets, the first thing you should consider is translation. Your customers taking the initiative when they see an advert or trusting in your product or brand, starts with a well translated text. Read more “What do an instruction manual, the text on packaging and an online ads campaign have in common?”

Should I translate my corporate blog?

Corporate blogs have become an integral part of any marketing strategy in a world where an internet presence has become crucial to success. The only problem is, with so many battling for a piece of the pie, the internet has become glutted with banal, dull content, with one article linking to yet another and without anything particularly interesting to say. With the advent of SEO sensitive content, the unfortunate by-product has been words for the sake of words, and the more the better. Content is produced simply to insert key-words which will hopefully show up high on google rankings.

Read more “Should I translate my corporate blog?”

Can I get my corporate blog translated?

These days a corporate blog is a widely-used means of generating quality content of interest to our target audience. Blogs contain keywords of popular Google searches and can be about pretty much any topic under the sun. The trick is that they be an interesting read in their own right, thereby attracting the type of potential customers that we want (in the case of a business), but also that they appear high in search-engine rankings by virtue of the use of keywords.

Read more “Can I get my corporate blog translated?”

Website translation: Making Vissually More Visible

Vissually wanted to expand to the French and British market, and so using our expert team we were able to translate their website into French and English efficiently, allowing customers from all over Europe to make the most of Vissually’s expert services, while Vissually can benefit from international business. Good news all round!

Vissually is a company which offers creative solutions to boost the sales of the brands they work with. With a carefully chosen team of engineers, graphic designers and printers, they create attractive products in countless formats, in order to meet their customers’ requirements and make them stand out among their competitors.

As with many companies, a lot of Vissually’s business is generated from their website. They have a successful website which is key to successful business, but Vissually have come up against a challenge which many successful businesses face – their market is limited to Spanish customers. They wanted to expand their business to reach out to a wider audience, and to do this, they needed to translate their website into different languages. To provide this important service, they chose BigTranslation. Here at BigTranslation we offer a website translation service into over 24 different languages, giving your business the opportunity of global success.

The key elements of website translation

What makes us unique is that we use native translators in order to make any translation sound as natural as possible. Native translators also know and understand the market needs and requirements of the audience for which they are translating, and are able to adapt the translation accordingly.

We also realise that no matter how good the quality of the translation may be, it has no relevance if it can’t be found on online searches. This is why we offer a SEO translation service, to allow your website to maintain high search engine visibility during searches from various countries. We specify key words and expressions which will increase the amount of users visiting the website.

Vissually wanted to expand to the French and British market, and so using our expert team we were able to translate their website into French and English efficiently, allowing customers from all over Europe to make the most of Vissually’s expert services, while Vissually can benefit from international business. Good news all round!

Website Translation: More Than Just Words!

As the modern world is advancing at such a rate, companies are using online resources more and more to expand and improve their business. An impressive website is essential for a successful business, but in order to really reach out to a global client base, websites need to be translated, a task which is no easy feat.

As the modern world is advancing at such a rate, companies are using online resources more and more to expand and improve their business. An impressive website is essential for a successful business, but in order to really reach out to a global client base, websites need to be translated, a task which is no easy feat.

Native translators make the difference

At BigTranslation, all of our translators are native to their target language, which is key to a successful translation. Primarily, this is because they are able to use a variety of language, which sounds natural to the target audience making it easy to read. For example, somebody may be able to write perfect US English, but for a British audience this will not sound natural.

Native translators also have the advantaimagen-blog-compressorge of living in the country for which they are translating, meaning that they know and understand the market needs, and therefore which points need to be emphasised, and also those that may be less relevant to the audience.

Similarly, native translators are familiar with cultural differences between countries, and therefore are able to translate a text without causing any offence or confusion to their target audience, by choosing the information included and the style in which the information is presented effectively.

Marketing, a winning bid

Once the text of a website is translated, the next step is to work on the marketing within the website. With a different target audience there comes different cultural differences and customs, and this must be taken into account when translating a website. An example of this would be considering images and colours within the website. For instance, in some countries having a moustache is deemed as mature and attractive, whereas in China it is seen as a sign of bad luck! Therefore on a Chinese website, it would not be wise to use a model with a moustache to advertise a product.

In different countries, the preferred format of website varies. For example, in some countries a simple, spacious website may be favoured, whereas others may prefer a more exciting website with lots of colours and visual stimulation.

SEO to succeed

Finally, in order for the translated website to be successful, careful thought must be taken into translating SEO (Search Engine Optimisation). SEO is when key words are used to increase the amount of visitors to a website by obtaining a high place in the list of search engine results. This makes the website much more visible and greatly increases the number of visitors to a site.

Sometimes, the key words chosen for SEO in the source text are not successful key words in the target text, or may have more than one translation, therefore it is important to choose the translation which is most successful in the target country, or choose a new SEO altogether to create a successful website.

If you are looking to translate your website, our translation agency offers this service with translators from over 25 different languages and countries. Get in touch today to improve your business!

Cultural Nuances in Website Translation

Translation agencies are now offering their translation services to translate websites in the most professional way. And professionals are what you need, as there are many things to take into account when opening up to new cultures through website translation, mainly due to the different connotations attributed to words and expressions.

With more and more of us resorting to typing into a search engine whenever we’re looking for a particular service, it has become more important than ever for websites to find ways of standing out among the rest. Translating their content and opening up to the global market is the answer. However, this process isn’t a case of simply copying and pasting from an online translator. Translation agencies are now offering their translation services to translate websites in the most professional way. And professionals are what you need, as there are many things to take into account when opening up to new cultures through website translation, mainly due to the different connotations attributed to words and expressions.

Translate your brand name or slogan correctly

So your company haWebsite Translation | BigTranslations a catchy name and slogan in its original language, but does it work in the target language? Take American Motors as an example. When launching its new medium-sized car The Matador in Puerto Rico in the early 1970s, it probably had more connotations of power and strength than murderous, which is how it was translated! This mustn’t have been very reassuring for drivers. Another example is that of KFC whose slogan was translated from ‘Finger Lickin’ Good’ to ‘We’ll Eat Your Fingers Off’ when it opened in China in the 1980s. This is where translation companies with native professionals come in handy, such as BigTranslation.

 

No sarcasm please

It’s also wise to think about the tone of the content that appears in your website. As in the UK, the difference is made between formal English, which is considered professional but could intimidate some audiences, and colloquial English, which would create a more intimate relationship when trying to reach out to your potential new clients. Therefore defining your clientele is always essential. Another thing to be aware of is that content written in British English often contains a touch of sarcasm, something which doesn’t exist at all in Japanese for example, so looking for an alternative style of writing would be necessary.

Regional Localization

Thinking about the language you would like to translate your website into is crucial, but specifying it to the actual country you’d like to open up to is equally important. American and British English have some major connotational differences, as the search engine Dogpile found out the unfortunate way. Looking a bit closer and ensuring you have covered all ground in that particular culture is also useful, as in the case of Canada, it would be necessary to translate into both English and French.

Colours, symbols and pictures

Along with the written content on your website, the colours, symbols and pictures you choose to illustrate your content are equal priorities. For example red has a very positive connotation in China, whereas it can have an aggressive one in the UK. The symbol of a house for the home page needs to be treated with care as the shape of a house isn’t the same for everyone. Pictures also need to be thought through, as for example a picture of a director sitting alone in his chair  would be more normal in societies with a hierarchical system, but not in those with an egalitarian system, where a picture showing the director mingling with his team would be more appropriate.

So if you are thinking of having your website translated, it would be extremely wise to have an in depth study, carried out by a professional translator, of the idiosyncrasies of the target language and culture. This will avoid any undesirable faux pas!

What Languages Should I Translate My Website Into?

One of the toughest decisions a company will face when carrying out website translations is deciding which markets to target first and, consequently, which languages to translate into.

We work with specialist native Spanish translators so that you can translate your website effectively.

One of the toughest decisions a company will face when carrying out website translations is deciding which markets to target first and, consequently, which languages to translate into. A great example would be the Spanish market: Spanish is one of our most popular target languages.

Thanks to the internet, it’s possible for even small and medium business enterprises to make their mark on the world and they put themselves at a distinct advantage when contracting translation services that work exclusively with professional Spanish translators. At BigTranslation, our website translation service is one of the most effective ways to reach new customers in an international environment. Not only is website translation a must for expanding companies, but also the translation of documents that appear on your website is another additional, and valuable, option. When deciding whether you want a traditional translation agency or an experienced professional business translation service, where translations are carried out by native Spanish translators, your business’ reputation is at stake!

Professional translation by native translators.

With approximately 75 % of the world’s internet users using a language other than English to browse the web, without website translations your business is missing out. BigTranslation offers translation services from and into 24 different European languages including Spanish, as well as every other combination from around the globe.

Our translation website services include: translating your entire website, multilingual SEO positioning, marketing translation services and multilingual translation services.

E-commerce translation

Sell your products quicker in all of your markets with product description translation or your entire catalogue localised for a new market. Flexible services and customisable pricing.

Marketing translation

We specialise in the translation of marketing content and our creative Spanish translators will accurately communicate your brand’s voice. They will localise it to each of you target markets’ cultures, provide multilingual, SEO-friendly content, and make sure that any terminology is accurately used in the given context.

Enterprise and business translation

Translation services for businesses with specialist Spanish translators who will concisely and effectively translate publicity brochures, internal and external reports, corporate communications, etc. across a wide range of sectors

Other language translation options…

As well as Spanish translation, we work with native translators in all other language combinations. Get in touch and see what BigTranslations professional native team can do for your company!