In the past, marketing was understood to mean placing adverts newspapers, magazines, radio/tv, on billboards or flyers. In the past few decades things have changed radically, and the company that wishes to compete on today’s market must be digitally literate. If they want to continue or expand into the international market, that means using all of the new technologies and social media to their advantage.
Author: Eve Pattison
The easiest and most difficult languages to translate
As English speakers we are really spoilt, as pretty much the whole world is trying to learn English, and where large parts of the world have not yet fully succeeded in the endeavour, they are well on the way. So this takes the pressure off as native English speakers, which might be seen as a good thing.
Read more “The easiest and most difficult languages to translate”
How does a translation company work?
The translation business is growing daily due to the importance of having an internet presence, and the need to communicate your message to as wide an audience as possible to remain competitive. There are many different types of translation agencies and companies around, ranging from lone “friends of friends” who can help out at a pinch, to large, international companies with professional translators available at the click of a mouse.
HERSEN Mechanical Engineering for Stone – Marble Machines and More!
BigTranslation recently teamed up with Hersen to help them on their quest to internationalise their business. So, how did we do this? Well, considering the markets they want to expand into, this involved translating their website from Spanish into English. We only work with native translators specialised in the field that the translation is for.
Read more “HERSEN Mechanical Engineering for Stone – Marble Machines and More!”
SEO strategies that you must learn about
What is SEO?
SEO is the acronym for “Search Engine Optimisation”. It is an internet marketing strategy which uses search engines and affects the process through which it increases a web page’s visibility on the results of the search engine. Meaning that a website or a web page will appear higher on the search results of a search engine (like Google or Yahoo).
Translating Content Marketing
What is Content Marketing?
We can understand what translation is, and everybody knows what is meant by marketing. But what about content marketing? What is the difference between this and plain marketing? According to the Content Marketing Institute “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
How a poor translation can mean bad business for restaurant owners
Look up “translation fails” on the internet, and you’ll immediately see why this is always good for a laugh. There are so many hilarious, unintentional bloopers out there that it’s a bit difficult to digest them all, and you certainly wouldn’t want to eat in a restaurant that serves these mistakes!
Read more “How a poor translation can mean bad business for restaurant owners”
When do I need a translation?
The answer to this question is more complicated than you might think. The need for translations come up all the time in business, especially those operating internationally, but the reasons to need a translation can be quite varied. Read more “When do I need a translation?”
Can you learn a language in three months?
We see this claim repeated over and over again in pop-ups that appear in our browser or in YouTube, usually originating from language learning platforms or blogs. But is it true? The short answer: no. The slightly longer answer: sort of. Perhaps an explanation is required.
Which languages do you think are the most challenging?
As English speakers we are really spoilt, as pretty much the whole world is trying to learn English, and where large parts of the world have not yet fully succeeded in the endeavour, they are well on the way. So this takes the pressure off as native English speakers, which might be seen as a good thing. Unfortunately however, the all-too-common result on our part is the tendency toward extreme laziness when it comes to language learning! After all, why bother when the rest of the whole is beating a path to our door and doing all the work to make themselves understood.
Read more “Which languages do you think are the most challenging?”