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Category: Marketing & Ecommerce
Top tips from our project managers to help you flourish as a professional!
Today we’re sharing valuable advice from our very own project managers. You may have already implemented some of these tips in your professional life, but we hope you’ll also find others that are helpful from now.
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How do I avoid Brand Shaming?
A user only takes a twentieth of a second to form their first impression of the website or profile they are visiting. This has implications for all the factors that you may find on any landing page, e-commerce or profile, including the images, text, the organisation and design of buttons or options for the user.
The localisation of advertising
The dance between translation and marketing
Advertising has developed its own ecosystem around language and, because of this, the translation of advertising has made headway as a specialism. But that’s not all, given its evolution towards new platforms where brands can advertise, the translation process has evolved to become a process of localisation in which the use of images, the cultural and terminological adaptation of the text and the appropriateness of the socio-cultural component of the target language all have a part to play.
Winning customers’ hearts on the most digital Valentine’s Day to date
Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”
Get ready for the most online Black Friday in history
Black Friday 2020 is fast approaching and it’s looking like this Black Friday will be characterised by even more online activity than last year. The expectation is that the usual crowds of people filling the shops will be replaced by an avalanche of clicks. One of the main factors behind this prediction is the experience of lockdown and the safety measures still in place.
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Become an even stronger brand
We’ve spent two months working from home, withstanding the current situation and adjusting to this new context. Finally the time has come to get to work and grow again. You’ve set new objectives for your business and it’s time to apply them.
Transcription will boost your podcast audience numbers
Do you have a podcast, or are you thinking of creating one?
In either case, you will want to reach the highest number of users that you can.
We’re not telling you anything new when we say that the key to your success lies in positioning. In order for this to happen, providing your content as text is a good strategy for improving the podcast’s natural positioning. Apart from the obvious advantage that, as a text, the content will have additional accessibility.
Some of the most famous “slip ups” in translation
At BigTranslation we work exclusively with professional translators and native speakers of the target language for our translations. Why?
The benefits and advantages of e-commerce translation
Each day, a million new users access the Internet for the first time. The multicultural nature of this phenomenon has relieved English of its ‘de facto language’ status on the Internet.