I have always lived in Barcelona, but my parents’ will to make a world citizen out of me, had a large impact on my love for languages. I started learning English, French and German when I was just a child, and a strong friendship was the perfect guide to Italian. There is still room for more knowledge, there always is. When it comes to words, cultures and communication, I just can’t get enough.
My name is Laura. I’ve always loved languages. From the day I started learning Spanish at school, I knew I wanted to work in this field. I studied Spanish and Human Resource Management at the University of Leeds, falling in love with Spain and all things Spanish, especially when I spent my Erasmus year in Alcalá de Henares, near Madrid. After graduating I was lucky enough to qualify and work as a teacher of English as a foreign language in Palma de Mallorca.
My name is Vladimir Trkovnik and I have been enjoying myself in this amazing world of translation for over 18 years now.
I am professional native Croatian translator with proficiency in English, Italian and German.
All freelance translators have at some time experienced that feeling of sitting at a computer, staring at a text, fingers hovering the keyboard ready to work… but your mind is blank. But don’t worry, there are plenty of resources out there to help you out with that blank screen!
Just imagine the scene: Your company has rented a space at an important international trade fair, sent you and a colleague there at great expense, set up a beautiful stand, prepared all the publicity material and samples that you could possibly need… and there you stand, at the last second, struggling with your schoolboy German, and realising that you have forgotten the one thing that could really have made a difference: a professional interpreter.
In the past, marketing was understood to mean placing adverts newspapers, magazines, radio/tv, on billboards or flyers. In the past few decades things have changed radically, and the company that wishes to compete on today’s market must be digitally literate. If they want to continue or expand into the international market, that means using all of the new technologies and social media to their advantage.
As English speakers we are really spoilt, as pretty much the whole world is trying to learn English, and where large parts of the world have not yet fully succeeded in the endeavour, they are well on the way. So this takes the pressure off as native English speakers, which might be seen as a good thing.
The translation business is growing daily due to the importance of having an internet presence, and the need to communicate your message to as wide an audience as possible to remain competitive. There are many different types of translation agencies and companies around, ranging from lone “friends of friends” who can help out at a pinch, to large, international companies with professional translators available at the click of a mouse.
What is SEO?
SEO is the acronym for “Search Engine Optimisation”. It is an internet marketing strategy which uses search engines and affects the process through which it increases a web page’s visibility on the results of the search engine. Meaning that a website or a web page will appear higher on the search results of a search engine (like Google or Yahoo).
What is Content Marketing?
We can understand what translation is, and everybody knows what is meant by marketing. But what about content marketing? What is the difference between this and plain marketing? According to the Content Marketing Institute “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”