Why is translating your website so important and highly recommended?
Translating your website is a good investment. Years ago, companies opted for websites as a cover letter to show the world. Nowadays, having a professional website, among other tools, continues to be essential for small and medium-sized companies that want to expand and see their businesses grow.
Whether you are a company that already works with some markets or you want to open up to this new possibility, or you wish to achieve a good positioning and a wider and more varied audience, translating your website professionally and effectively is crucial to reach these goals. Who knows, you might connect with a company, institution or customer that takes your business to the next level…
Online internationalisation represents a unique growth opportunity
The growth of the business and opening to new markets are key goals for small companies, and it’s essential to have the tools that drive that desired change. There is no doubt that translating your website will have a significant impact on the internationalisation of your company.
An increasing number of companies are seeing an excellent business opportunity in selling and distributing their products and services online. This new way of approaching the national and international market makes it virtually imperative to translate the company’s distinctive brand into the languages of the countries in which these agreements and services will be offered. When a potential customer searches for a product or service via the internet, they normally do it in their own language. That’s why translating the website into the language or languages of the places in which you wish to position the company and offer its products is key.
Having a high-quality, professional translation for your website is important
We all like to speak in our own language, in the broadest sense of the word. That’s why, when it comes to choosing a translation service, make sure the work will be carried out by native and professional translators. BigTranslation always ensures the quality, professionalism and reach of your website translation.
There are automatic website translation tools, but these options are incredibly inaccurate. The best process is called “localisation”. It doesn’t just encompass the translation of the text contained on the website, it entails an adaptation process, which is much more comprehensive. It involves adjusting parameters such as the register of the text, layout, colours, images or even, the content, depending on the cultural nuances and context of each audience, minimising language barriers as much as possible. Therefore, it isn’t just about replacing some words for others, the whole context that surrounds the translation must be taken into consideration to convey the message in the target language in the best way possible.
Don’t forget the importance of positioning on search engines…
At BigTranslation, we know a lot about this and have an additional SEO translation service so that your SEO strategy can be reflected in the translations, ensuring the best positioning in your target market. This is fundamental for improving the SEO positioning of websites.
The company’s visibility will reach a higher level of quality and potential, thanks to the translation professionals handling the task. Consequently, brand recognition in the target market will increase significantly. This is an investment with a high margin return, in other words, the profit obtained usually far exceeds the effort and capital invested in this activity. Although the initial investment may seem high, it will pay off relatively quickly. Moreover, the customer will feel confident when presented with a text that is both high-quality and efficient. According to market economy experts, a professional translation of a website is one of the most crucial and valued aspects among internet users and customers.
Choose a trusted supplier
You can choose from various suppliers in the translation industry to translate your website. If your website has a large volume of content, it’s highly recommended to collaborate with a translation company capable of managing and handling large-scale translations into multiple language combinations. This sort of company should have a team of professional translators who specialise in your sector.
Here at BigTranslation, we offer our customers a quote tailored to the specific needs of each brand. We offer the option of a quote to translate the website via the company’s URL or using the texts extracted from it, in an editable format, if available.
Moreover, we have an additional SEO translation service, so the customer’s SEO strategy can be preserved in the translation. This helps secure the best positioning in the target market.
It’s time to keep growing professionally and expand your business opportunities. We encourage you to partner with us on this rewarding journey that offers short-term benefits. Here at BigTranslation, we will be delighted to help propel your success.
