Multilingual SEO translation
Our clients can request the added extra of a multilingual SEO translation. This means that translators will translate their content from a content marketing perspective. As such, it is important that all of our translators be familiar with the tools which we use and which can help us with this kind of project.
Our specialist in-house marketing department has produced this training manual on how to use Google Trends. This guide to SEO and web positioning is a useful complementary tool for translators when carrying out certain types of translation projects.
Google Trends: a valuable tool
Google Trends is an incredibly useful tool, yet often side lined by marketers. It publishes aggregated search data that helps planners, researchers, UX professionals and of course marketers understand their audiences’ search behaviour. It also helps with vertical, regional and seasonal trends. Having that all-important market intelligence equates to better campaign and content
planning. This. in turn, means more successful digital campaigns.
Google Trends can help translators with six things:
- Keyword research
- Seasonal trends
- Regional trends
- Brand market share
- Brand monitoring
- Related, top, and rising trends
All of things are coverd in the training manual. However, you can also contact us if you are in any doubt and we will have one of our marketing experts respond to your query and help you with this aspect of your translation.
