Marketing & Ecommerce

Your Multi-language WordPress site, the Perfect Combination

The intention of this post is to show you the importance of internationalising your website, making it multi-language with the use of WPML, the most complete and intuitive language translation Plugin for WordPress (from our own experience, naturally!).

We hope that we’ll inspire you to take the next step, expanding the reach of your website by communicating with the potential market that’s waiting for content in your language. However, WordPress can’t do all this on its own hence the need to install, configure and use WPML, the WordPress translator.

Why do you need a multi-language site?

In a globalised world, it’s impossible to think that your mono-lingual website is enough to reach your potential market.

If you’re seeking to monetise your business through the Internet, you undoubtedly need a multi-language page. You should take advantage of one of the Internet’s biggest advantages: its ability to unite and connect everyone, wherever they are.

It’s vital that you offer your content in different languages to therefore access new markets that, honestly, would be incredibly difficult to compete in without talking to people in their native language. Despite the fact that English is a global language, there ‘ a very high percentage of people who only master their mother tongue, without forgetting that talking to your potential customer in their language will generate a trust in them that you could not achieve in any other way.

That said, it may seem like a very complicated task, but with WordPress it’s much simpler than you’d think thanks to certain plug-ins that will make your job easier.

Why WordPress?

When searching for a content manager for your web project, regardless of whether it will be an on-line store, corporate website or blog, WordPress is an option to bear in mind.

If we’re talking numbers, increasingly more websites use this content manager. Today, over 60% of websites that use CMS are built on WordPress, and this manager represents more than one in five of all websites. Overwhelming, right?

These figures must be read as an opportunity to commit to a CMS with great advantages: it’s easily scalable, has an open code, has thousands of templates available (many of them are free) and a multitude of plug-ins, among them the useful WPML.