Barbieheimer: the dangers of not considering the culture of the target market

The Barbieheimer phenomenon has taken over social media since the announcement of the release of both films on the same day. Users on social media took this opportunity to post messages and memes that ensured visibility to both feature films. However, this phenomenon has not been well received in all markets.

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Translation for media and blogs: all you need to know

The arrival of the Internet has marked a turning point for the media, and they have had to adapt to a completely new reality.

It is true to say that this change has brought with it some disadvantages, but it has also brought good things. In contrast to the times of printed news, today the media can reach people anywhere in the world and, if their content is translated into various languages, then so much the better. Read more “Translation for media and blogs: all you need to know”