Do you have a podcast, or are you thinking of creating one?
In either case, you will want to reach the highest number of users that you can.
We’re not telling you anything new when we say that the key to your success lies in positioning. In order for this to happen, providing your content as text is a good strategy for improving the podcast’s natural positioning. Apart from the obvious advantage that, as a text, the content will have additional accessibility.
How can transcribing my podcast give me better positioning?
We’re talking about SEO, of course. Google can read many formats, but not a video or an audio recording. Currently, Google uses all the text elements that surround a video or recording to position it. Elements such as Meta Title and Title tag are essential for adding relevance to the search engine within the finder. In this way, transcription of the podcast content will help Google to identify your content. You will reach a much wider audience through the positioning of your transcription.
You will, no doubt, have found a number of automatic services that offer you transcription of your podcast. But are you prepared to leave your content in the hands of a machine that, first and foremost, can’t even read the original format about what you provide? A quality transcription can only be offered by communication professionals such as linguists and translators.
With professional transcription indexed in the search engines, your podcast will appear in searches made by potential subscribers that you were unable to reach before.
An additional advantage of this positioning method is that you will reach those people who, due to hearing impairment, are not attracted to your content in the audio format.
And what if, apart from transcribing your content, you also translate it into other languages?
Translating the transcription of your content would be the next logical step in your positioning task. Imagine the reach of your content if it could be found in a multilingual format. The position that a multilingual SEO might offer you is another objective that can only be carried out successfully by translation professionals, as we have already mentioned.
Don’t wait for your content to reach its maximum audience through sheer magic. Trust our native professionals within the sector and you will see how your visits and subscriptions skyrocket.
