Do you know the ROI for translating your brand?

Translating your brand and localising it for a specific market is an essential process nowadays. What’s more, we know from experience that it generates an extremely positive ROI (return on investment), and it’s this information that will help you to establish whether your online marketing campaigns are having the expected impact in the target market.

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Barbieheimer: the dangers of not considering the culture of the target market

The Barbieheimer phenomenon has taken over social media since the announcement of the release of both films on the same day. Users on social media took this opportunity to post messages and memes that ensured visibility to both feature films. However, this phenomenon has not been well received in all markets.

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