We all thought that the summer of 2020 would be the one in which digital activity would soar compared to previous years. However, although there was a significant increase, digital transformation looks set to be even more important in 2021.
Category: BigT news
Quality translation and innovation. Is it possible?
At BigTranslation we work extremely hard to find the perfect synergy between technology and the quality of human translation.
On the one hand is the instant quote system, which is easy and immediate for the user. It analyses and costs the translation project so that it can then be placed on our translation platform, with its own intelligent system, so it can only be accessed only by the required specialist translators. On the other hand is the arduous work of more than 16,000 native linguists who are registered on our database and who have continuous access to the platform. They include: translators, proofreaders, subtitlers and specialist linguists in numerous fields from website translation and e-commerce to medical and technical translation.
Read more “Quality translation and innovation. Is it possible?”
The localisation of advertising
The dance between translation and marketing
Advertising has developed its own ecosystem around language and, because of this, the translation of advertising has made headway as a specialism. But that’s not all, given its evolution towards new platforms where brands can advertise, the translation process has evolved to become a process of localisation in which the use of images, the cultural and terminological adaptation of the text and the appropriateness of the socio-cultural component of the target language all have a part to play.
Your essential e-commerce calendar for 2021
Download our e-commerce calendar with all the information you need for 2021. A compilation of the most relevant dates for your business, including international days, sporting and cultural events, public holidays and more. Get it now!
Winning customers’ hearts on the most digital Valentine’s Day to date
Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”
New Year’s Eve: traditions you didn’t know about, but will want to try from now on
We love to celebrate the end of the year and the start of a new one. Each culture has a way of celebrating the final hours of the year, whether it is a special meal, special clothing for this occasion or a countdown.
Read more “New Year’s Eve: traditions you didn’t know about, but will want to try from now on”
Giveaway: Internationalise your business!
Here at BigTranslation, we want to support your project in its international expansion.
Which 10 markets represent important opportunities this Q4?
The most exciting time of the year for e-commerce is approaching and the most important dates of the year for any brand are concentrated over the next few months.
Read more “Which 10 markets represent important opportunities this Q4?”
The invisible link between translation and neuromarketing
We’re not revealing anything new when we say that some words sell more than others. Or are we?
Read more ” The invisible link between translation and neuromarketing”
Summer is up and running, so don’t stop now.
We’re certain that the summer of 2020 is going to be different. Health and safety measures, such as face masks and the use of QR codes, will take centre stage. If we could sum up this summer in just one word, there’s no doubt that it would be ‘communicative’. This might sound strange at first, but we know what we’re talking about. Read more “Summer is up and running, so don’t stop now.”