Should I translate my corporate blog?

Corporate blogs have become an integral part of any marketing strategy in a world where an internet presence has become crucial to success. The only problem is, with so many battling for a piece of the pie, the internet has become glutted with banal, dull content, with one article linking to yet another and without anything particularly interesting to say. With the advent of SEO sensitive content, the unfortunate by-product has been words for the sake of words, and the more the better. Content is produced simply to insert key-words which will hopefully show up high on google rankings.

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How to recognise a good translator

Most of know someone who is adept in speaking more than one language, in some cases we may be fortunate enough to know someone who speaks several and may even be considered a ‘polyglot’. Fluency in multiple languages is always an impressive skill and one which most of us would love to acquire if we could. Some may have been born into a bi-lingual household, or maybe spoke one language at home and another outside in the local community.

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Poor translation: the result of not proofreading

Have you ever read a document, be it a newspaper story, a web page description or an advertisement, and thought to yourself, “boy, this could really have done with some editing!” or worse, “wow, this is a really poor translation!”?  It happens more often than you think, and most of the time, it is not so much a bad translation as the result of the writer not proof-reading their text before they publish it.

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