Cultural Nuances in Website Translation

Translation agencies are now offering their translation services to translate websites in the most professional way. And professionals are what you need, as there are many things to take into account when opening up to new cultures through website translation, mainly due to the different connotations attributed to words and expressions.

With more and more of us resorting to typing into a search engine whenever we’re looking for a particular service, it has become more important than ever for websites to find ways of standing out among the rest. Translating their content and opening up to the global market is the answer. However, this process isn’t a case of simply copying and pasting from an online translator. Translation agencies are now offering their translation services to translate websites in the most professional way. And professionals are what you need, as there are many things to take into account when opening up to new cultures through website translation, mainly due to the different connotations attributed to words and expressions.

Translate your brand name or slogan correctly

So your company haWebsite Translation | BigTranslations a catchy name and slogan in its original language, but does it work in the target language? Take American Motors as an example. When launching its new medium-sized car The Matador in Puerto Rico in the early 1970s, it probably had more connotations of power and strength than murderous, which is how it was translated! This mustn’t have been very reassuring for drivers. Another example is that of KFC whose slogan was translated from ‘Finger Lickin’ Good’ to ‘We’ll Eat Your Fingers Off’ when it opened in China in the 1980s. This is where translation companies with native professionals come in handy, such as BigTranslation.

 

No sarcasm please

It’s also wise to think about the tone of the content that appears in your website. As in the UK, the difference is made between formal English, which is considered professional but could intimidate some audiences, and colloquial English, which would create a more intimate relationship when trying to reach out to your potential new clients. Therefore defining your clientele is always essential. Another thing to be aware of is that content written in British English often contains a touch of sarcasm, something which doesn’t exist at all in Japanese for example, so looking for an alternative style of writing would be necessary.

Regional Localization

Thinking about the language you would like to translate your website into is crucial, but specifying it to the actual country you’d like to open up to is equally important. American and British English have some major connotational differences, as the search engine Dogpile found out the unfortunate way. Looking a bit closer and ensuring you have covered all ground in that particular culture is also useful, as in the case of Canada, it would be necessary to translate into both English and French.

Colours, symbols and pictures

Along with the written content on your website, the colours, symbols and pictures you choose to illustrate your content are equal priorities. For example red has a very positive connotation in China, whereas it can have an aggressive one in the UK. The symbol of a house for the home page needs to be treated with care as the shape of a house isn’t the same for everyone. Pictures also need to be thought through, as for example a picture of a director sitting alone in his chair  would be more normal in societies with a hierarchical system, but not in those with an egalitarian system, where a picture showing the director mingling with his team would be more appropriate.

So if you are thinking of having your website translated, it would be extremely wise to have an in depth study, carried out by a professional translator, of the idiosyncrasies of the target language and culture. This will avoid any undesirable faux pas!

“Black hat & White hat” SEO translation

Is your website doing well in your company’s business sector? Would you like to open up to the market on a global scale? If you haven’t done so already, you need to learn about SEO translation. By definition, SEO or Search Engine Optimization is the technique used to ensure that one’s website is among the first on a search engine results page, which is obviously very desirable for companies wanting to obtain maximum visibility when it comes to promoting their services.

Go Global with SEO

Is your website doing well in your company’s business sector? Would you like to open up to the market on a global scale? If you haven’t done so already, you need to learn about SEO translation. By definition, SEO or Search Engine Optimization is the technique used to ensure that one’s website is among the first on a search engine results page, which is obviously very desirable for companies wanting to obtain maximum visibility when it comes to promoting their services. As the name suggests, SEO translation is the translation of content, keywords and meta tags, while taking into account the way certain words or ideas would be conveyed in each language. A valuable way of considerably improving your website’s global visibility! However, as with anything in this world, there are certain rules of conduct; the do’s and dont’s of SEO if you will.

SEO Translation | BigTranslation

There are considered to be three main types of SEO translation. The first one, which is very much a ‘don’t’, is black hat SEO. This method goes against search engine regulations and is therefore illegal. They are generally high-risk, on a short-term strategy and used for a quick financial turnaround. Such techniques include keyword stuffing, which attemps to forsee the keywords a regular Internet user would type into a search engine when looking for a particular service or article, and join as many of these keywords as possible throughout the different pages of the website. Another method is parasite hosting, which involves posting a link to a blog, wikipedia page or forum on a high-ranked website, which will then create a backlink to the black hat’s website. Also, cloaking is considered a black hat SEO method. This involves delivering completely different web page content to that of the one found in the search engine, due to misleading meta tags. If caught when performing black hat SEO, the penalties are extremely high and could result in the website being removed entirely from the search engine’s index.

Then there is grey hat SEO, considered technically legal but not completely ethical. This includes methods such as article spinning, in which, as an attempt to escape copyright penalties, a webmaster will take portions of an already existing and successful article in order to create his own content. Another technique is that of buying old domains, where a grey hat will look for domains that are soon to expire and then use it to link back to its own site. One method has more of a comical or satirical purpose, called Google bombing which ranks in the first position for searches on unrelated or off topic keyword phrases by creating a large number of links. An example of this was a Google bomb in January 2007, which resulted in typing ‘miserable failure’ into Google and the first result being George W. Bush’s biography on the White House website.

SEO Translation | BigTranslationLastly, there is white hat SEO. This is based on a long-term strategy and is associated with ethical SEO, complying with search engine regulations. One of the most recommended methods, it consists of is creating solid titles and meta tags and making insightful alterations to the content of your website. Having content of the highest quality will appear much more valuable to the search engines and to visitors. Quality is therefore essential in obtaining the best results in Search Engine Optimization.

Fantasy Literature: Lost in Translation?

If one thing is for sure, it’s that translation is all about making choices and striking a balance. Translators are constantly deciding which elements of a text to preserve and which ones to sacrifice. They read the source text, only about a million times, to gauge the overall meaning as accurately as possible in order to convey this in their target text. Constantly faced with the knowledge that they must aim to stay as faithful as possible to the original, they are also fully aware that a literal translation seldom makes a good translation.

“Poetry is what gets lost in translation” – Robert Frost 

If one thing is for sure, it’s that translation is all about making choices. Translators are constantly deciding which elements of a text to preserve and which ones to sacrifice. They read the source text so many times that they could recite it off by heart, just to gauge the overall meaning as accurately as possible in order to convey this in their target text. Constantly faced with the knowledge that they must aim to stay as faithful as possible to the original, they are also fully aware that a literal translation seldom makes a good translation. Making these decisions can be particularly challenging for literary translators, and not just any old ones; translators of fantasy literature and children’s literature are at the top of the list where creativity is concerned. You may ask yourself why this is. One of the main characteristics which defines fantasy literature is using one culture as the foundation on which to build an entirely new imaginary world, therefore culture-specific references are abundant in this genre. When translating these to another language and creating ways to induce the same feeling in the target culture as the source culture, there is always bound to be some loss of meaning. Despite this inevitable loss, creativity is still key when translating in order to retain as much of the ambience of the original text as possible.

Fantasy Literature | BigTranslation

Invented proper names, poetic language, culture-specific concepts and character idiolect are examples which show us that loss of meaning is sometimes unavoidable when translating fantasy texts. Let us take as an example the English name ‘Shire’ in Tolkien’s trilogy The Lord of the Rings, translated into Spanish as ‘Comarca’, meaning a division of land or traditional region. Although the denotation of the word Shire is a county, the English connotations of the word are of a rural division of land in a pre-industrial, agricultural age. To an English reader this would be typified by the ‘Shire horse’ and the green areas away from the industrialised towns, echoing Tolkien’s dismay at the destruction of rural England. Therefore, although the translator has been able to translate ‘Shire’ in a literal sense, the effect of associating these invented places with rural parts of England is inevitably lost.

Although the original The Lord of the Rings was written mostly in the Standard English of that time period (1954), Tolkien intentionally used grammatically incorrect words such as ‘drownded’ in order to emphasise the quirkiness of each hobbit’s character and to show that they are simple, uneducated folk. This is a problem for the translator when working into Spanish, as they cannot simply change the standard word for ‘drown’ (ahogarse in Spanish), because this would result in the target audience’s misinterpretation that the translator had merely made a grammatical mistake. The translator’s only option is to maintain the standard form of language in the target text in order to make sense to readers. This leads to an inability to render the idiolect of certain characters from the original text and consequently a failure to portray them as the author created them.

 

In Lewis Carroll’s Alice in Fantasy Literature | BigTranslationWonderland, the mad tea party scene with its puns, parodied verses, nonsense and linguistic jokes, is a particularly good test of a translator’s skills. “You have to be really creative in order to translate Alice in Wonderland well.” says Emer O’Sullivan, an expert on children’s literature in translation at Leuphana University in Germany. The cultural references in the Victorian novel pose a variety of problems for translators. For example, British contemporaries would have guessed that the Hatter was mad from mercury exposure, but hat makers in other parts of the world didn’t use mercury. Similarly, in J.K. Rowling’s Harry Potter books, the variety of the characters is reflected in a wide range of registers and idiolects which are based on British culture. The text is rich in word play, irony and British humour which acts as a backdrop to the magical theme of the story. It is no surprise then that when translated to other languages it does not have exactly the same effect on the target culture as on the British audience. Loss of meaning occurs not because of any fault on behalf of the translator, but simply due to the idiosyncratic nature of each language and culture at hand, which perhaps is what makes original works of fantasy literature so unique.

Literary translation is becoming more and more popular as a service offered by translation companies across the world. Global events and cultural changes in Britain are drawing readers towards foreign literature, while social media sites are playing a part in spreading the word about successful international books. At BigTranslation we are always open to new ideas in terms of the services we offer, as we host a diverse team of native in-house translators specialising in different translation fields.

Learning Languages Post-Brexit

Studying or speaking a foreign language is a humbling experience, forcing the speaker to listen and adapt their perspective, chipping away at those philosophical or political certainties that can be limiting, removing barriers and nurturing curiosity. Moreover, in our globalized world, it is a more essential skill than ever, not just for economic success but all trade and negotiation.

On Thursday 23rd June, a nationwide referendum was held in Britain in which 51.9 percent of the voters said that they were in favor of Brexit. The United Kingdom still needs to formally notify the European Union of its intention to leave. After that, it has two years to negotiate the terms of its divorce. However, the after-effects of this political change are already beginning to take their toll on various businesses and educational sectors within the UK.

Many translators in Britain are now wondering how Brexit will affect their businesses, while many EU citizens living in the UK (and UK citizens living in the EU) are wondering how it will affect their terms of residence. One thing we can be certain of is that post-Brexit, the UK will become more isolated; not just as a sovereign state, but also in the sense that the English language will no longer hold such an important status as Europe’s lingua franca. No other EU country except Malta and Ireland has English as their official language, therefore it is likely that English will gradually lose its status now that the UK is no longer a member of the European Union.

From the point of view of translators and those currently learning languages in education, the Brexit vote means they face the possibility of their language careers being put into jeopardy. This is down to the fact that English will no longer be so much of an in-demand language for European businesses and organisations. At the same time, this also means that there is more of an urgency for people in Britain to learn European languages to help maintain intercultural relations between the UK and the rest of Europe. Although English is considered the universal language of business, there have been calls in France to put an end to the dominance of English as the EU’s working language. Now more than ever, it is the study of language and culture that can combat stereotypes and foster the communicative skill and cross-cultural understanding needed to ensure peaceful and prosperous relations between European states.

Studying or speaking a forImportance of Languages | BigTranslationeign language is a humbling experience, forcing the speaker to listen and adapt their perspective, chipping away at those philosophical or political certainties that can be limiting, removing barriers and nurturing curiosity. Moreover, in our globalized world, it is a more essential skill than ever, not just for economic success but for all trade and negotiation. Translation companies across Europe such as BigTranslation fully understand the benefits of having many translators with English as their working language. Depending on the impact that Brexit has on the status of English within the EU, their priorities may have to change, whether this means taking on a greater or lesser amount of English translators in order to adapt to the changing world of business.

 

 

 

 

Importance of Native Translators

Contrary to what those outside of the industry may think, translation is not a simple process. The art of translation can only be mastered when one develops an in-depth understanding of communication and the idiosyncrasies of language and culture. This is why it is of vital importance for translation companies to employ in-house native professionals in order to bridge the gap where nuances and specific cultural references occur.

Art of Translation

Contrary to what those outside of the industry may think, translation is not a simple process. The art of translation can only be mastered when one develops an in-depth understanding of communication and the idiosyncrasies of language and culture. That is why it is of vital importance for translation companies to employ in-house native professionals in order to bridge the gap where nuances and specific cultural references occur. This definitely rings true in certain translation fields, for example when translating a literary text or a promotional text for the retail industry, the main aim is to induce the same feeling in the target culture audience as in the source culture. This can prove to be a challenge when the source text contains many deep-rooted cultural references, therefore the job of the translator is to balance staying faithful to the author’s original text and adapting it to their target culture. Again, a native translator is always the best solution for this kind of job. BigTranslation hosts a team of native professional translators who specialise in various different translation fields. By doing this we ensure efficiency and can offer a reliable service to our clients, day in day out.

Several aspects are particularly important in effective translation efforts: proper localization which takes into account culture and nuances; experience in the specific subject matter, affordability and total quality management. Most translators would agree that they feel more comfortable translating into their mother tongue than into their target language, and are therefore more likely to provide clients with a more efficient translation. Having in-house natives will ensure that your company is able to meet these requirements, and consistently deliver high quality translations. Not just for translation; proofreading is also a service which benefits greatly from natives. At BigTranslation we always ensure that translated documents have been proofread by our native translators before delivering them to clients.

Bridging Communication

If your Native translators | BigTranslationteam is full of natives, it also opens up a variety of business opportunities for your translation company, as you will have personal networks in many different cultures. Your native professionals can inform you of the current business affairs and popular trends in their country which can help form connections and ideas.

Of course, just being a native speaker is not enough to be a successful translator. You also need specialized (linguistic, technical, legal, etc.) education and experience. You have to be a good writer. You must have an extremely thorough knowledge of your native language and culture, not to mention of the culture you translate from. Many would agree that the translator is essentially a writer, recreating the text of the original author. For this reason, BigTranslation carries out exhaustive selection processes in order to find the best native translators. Only then can we guarantee perfection in the services we offer to our clients.

Translation Goals

When there is a large-scale sporting event, you need the best quality translators to bring the world together and facilitate communication so that everybody can revel in the joy that is sport! At BigTranslation we specialise in having native professionals who translate our clients’ documents into their respective languages, which is perfect for companies who need linguistically accurate and culturally enriched translations for a public event.

Step up your game with the best translations

When there is a large-scale sporting event, you need the best quality translators to bring the world together and facilitate communication so that everybody can revel in the joy that is sport! At BigTranslation we host a team of native professionals who translate our clients’ documents into their respective languages, which is perfect for companies who need translations of the highest linguistic accuracy for public events.

Utilizing translation services to attract diverse groups of potential clients is not a new concept to the world of business. Nowadays it is widely known that in order for a company to make a name for itself, they must constantly be developing new business ideas in order to compete with other companies.  On top of this, they must also ensure that the translation quality is consistently up to standard. Because of this, BigTranslation is armed with an in-house team of natives who, as well as translating documents for clients, also offer proofreading services for quality control.

Translating for sports

Bringing the world together

As BigTranslation is based in Valencia, home of the three-time Eurocup champion team Valencia Basket, large sporting events frequently take place throughout the year in the city. This means that the organisations participating in the events will require translation services in order to accommodate international fans who come from various parts of the world to watch their favourite sport. It is also very common for athletes from all fields to compete around the world, and players of certain sports such as football and basketball spend much of their career playing in countries where their own native language is not spoken. This is where BigTranslation comes in, as it facilitates communication between players, teams, organisations and areas of human resources.

Need a leaflet or flyer translated urgently to give out at a sports event? Or thinking of promoting an event on a website and need it translated to multiple languages? We can help you with that. Our team of professional translators fully understand the importance of delivering the highest quality, particularly for large-scale public events. Our aim of bringing the world together is something we share in common with sporting events. Translation as a facilitator of communication enables different cultures to connect and fully understand one another, which is why BigTranslation is proud to play a part in the world of sport.

BigTranslation: An Expert Agencye

Our team is made up of over 50 people with years of experience in both the online world and in the wider translation sector. Our expert knowledge of the market, coupled with our technical know-how, allows us to adopt a global perspective and integrated approach, in order to offer complete, high-quality and customisable translation services at exceptionally competitive prices.

BigTranslation

BigTranslation is a translation agency with a difference.

Our team is made up of over 50 people with years of experience in both the online world and in the wider translation sector. Our expert knowledge of the market, coupled with our technical know-how, allows us to adopt a global perspective and integrated approach, in order to offer high-quality and comprehensive translation services at exceptionally competitive prices.

IMG_4571-compressorAt BigTranslation, we know the realities of business and commerce inside out, so we are aware of the important role that translation plays in companies’ expansion and internationalisation strategies. One of our main specialist subjects is the translation of SEO web content and documentation, and we have helped numerous businesses to break into new markets with the aid of tailor-made translations. As such, we have at our disposal a team of expert translators specialising in numerous different fields, as well as content marketing specialists and qualified I.T. technicians.

IMG_4541-compressorOur translation agency’s number one objective is complete customer satisfaction. In order to achieve this, we are supported by a large and diverse community of native translators and we offer translations in any combination you may need. Our competent professional translators are also carefully selected via our exhaustive selection tests, ensuring that every project undertaken is carried out to the very highest standards.

Language for Business

Using different languages and professional translation services is an essential part of all marketing, sales, and commercialisation efforts, especially since the invention of the internet. In addition, professional translations are a requirement for any technical documentation which accompanies your products or services. Not speaking your clients’ language is a serious hindrance when it comes to marketing your products or services.

Language for business

Nowadays, the most successful businesses are those which look outwards, doing everything in their power to attract a global client base and establish their brand as an international name. To expand overseas, your business needs to have a presence in your target markets, which means you need to speak your clients’ language… quite literally!

Using different languages and professional translation services is an essential part of all marketing, sales, and commercialisation efforts, especially since the invention of the internet. In addition, professional translations are a requirement for any technical documentation which accompanies your products or services. Not speaking your clients’ language is a serious hindrance when it comes to marketing your products or services.

‘If I am selling to you, then I speak your language. If I am buying, then you must speak mine.’ – Willy Brandt.

Why limit your business opportunities when you could sell throughout the world, bringing in valuable new customers? To do this, you need to communicate effectively in your clients’ language. The statistics speak for themselves on this matter. According to the Common Sense Advisory, 72% of customers surveyed are more likely to buy the product if the description is in their language, with over half rating this factor as more important than the price!

Here at BigTranslation, we work with a large and able team of professional experienced translators in all languages worldwide. Whatever translation languages you are considering, whatever markets you want to conquer, we have the answer.

Put your trust in BigTranslation and we will skilfully translate your project into any language you need.

Our most planguage for businessopular translation languages:

ENGLISH

SPANISH

FRENCH

ITALIAN

GERMAN

Professional Croatian Translator: Nadira Ljevaković Garić – Part 1

My name is Nadira and I’m 28 years old. I live in Bosnia and Herzegovina. I graduated from High School of Economics and Finance and later studied English language and literature at the Faculty of Philosophy, University of Zenica. I also attended many IT conferences and workshops in Balkans. The work experience I have gained is my strongest suit, though.

Nadira shares with us a little about herself and her career as a professional Croatian translator

My name is Nadira and I’m 28 years old. I live in Bosnia and Herzegovina. I graduated from High School of Economics and Finance and later studied English language and literature at the Faculty of Philosophy, University of Zenica. I also attended many IT conferences and workshops in Balkans.

croatian-translator

The work experience I have gained is my strongest suit, though. Besides that, studying and constant education have undoubtedly helped me progress.
During my 10 years’ work experience, I have worked for over 20 different clients/employers and changed 7 different jobs. I worked as a personal assistant, administration department manager, teacher, business development manager, IT project manager, general manager and translator.
I gained most of my work experience in a German software development company. My starting position in this IT company was Business development manager. In less than six months, I got promoted to IT Project manager and then to General manager. This was where I developed my organisational and management skills which eventually encouraged me to start my own business – a B2B translation agency.

How long have you been working with BigTranslation?

I’ve been working as a translator with BigTranslation for 3 months now. Despite being a short period overall, I have to point out that this translation agency is one of the best clients I’ve ever had. I believe that the professional team from BigTranslation is satisfied with my work, effort and accuracy considering the fact that, in these 3 months, none of my translations ever needed any changes or corrections by the team’s lectors.

Which are your working languages? What is it that you most like about translating?

Bosnian is my native language, Serbian and Croatian are “near-native”. Actually, Bosnian, Croatian and Serbian are all similar. There are some small differences, but anyone who speaks Bosnian completely understands Croatian and Serbian and vice versa. I studied English language and literature at the Faculty of Philosophy, University of Zenica so I am qualified to translate from English to Bosnian, Croatian and Serbian and vice versa.
In the world of translating, each project is a new challenge and a chance to learn something new. For me, translating is brain training which I enjoy so much and yet get paid for doing it. I have worked on so many different topics – some made me laugh, other made me sad or even angry (nobody likes poor originals), but overall they made me feel alive.
Have you always wanted to be a translator or did you consider other careers? For you, is translation a passion or a pastime?
I have always wanted to be a translator,  and also to hone some other skills that any translator should have such as organisation, accuracy, promptness, and management as well 🙂 . As I have already mentioned, I’ve had 7 different jobs and finally opted for this job because it offers education, freedom, flexibility and a great salary – all in one package. The bottom line is, I’m finally doing something I truly enjoy in!

Russian Translation

Russian has 278 million speakers globally and is the fourth most widely spoken language in the world. Russian is spoken principally in Russia, Belarus, Ukraine, Kazakhstan, Kyrgyzstan, and other countries in Eastern Europe and Eurasia. It is one of the six official languages of the United Nations.

Russian Translation

  • Widen your market
  • Quality translation + proofreading services
  • Professional native translators
  • Multilingual SEO

Russian has 278 million speakers globally and is the fourth most widely spoken language in the world. Russian is spoken principally in Russia, Belarus, Ukraine, Kazakhstan, Kyrgyzstan, and other countries in Eastern Europe and Eurasia. It is one of the six official languages of the United Nations. Russian is a Slavic language with a Cyrillic alphabet and it is the only official language in Russia at state level. Many people in Russia are monolingual. In commerce, the majority of the time a good translation service is vital to reach the Russian market, although a website in English can also be a great help at this moment of internationalisation. The Russian market is a market which is full of possibilities and challenges. Above all, high-quality goods and services will always find a niche among Russian consumers.

 

russian translations

 

Looking for a professional Russian translator? Russian is the fourth most widely spoken language in the world, so a professional translation agency like BigTranslation, which works with Russian native translators, can help you reach a huge new market. High-quality and quick translation of documents and web content. Russian translation is a valuable tool for any expanding business.

BigTranslation, as a translation agency, can offer you:

  • Professional native translators in all languages
  • All types of documents and content
  • SEO translation + proofreading + quick translation option

BigTranslation’s most frequently requested services with Russian are:

English-Russian-English translation

French-Russian-French translation

Spanish-Russian-Spanish translation

German-Russian-German translation

Italian-Russian-Italian translation

Lithuanian-Russian-Lithuanian translation