A user only takes a twentieth of a second to form their first impression of the website or profile they are visiting. This has implications for all the factors that you may find on any landing page, e-commerce or profile, including the images, text, the organisation and design of buttons or options for the user.
Women who have made literary history
This 8th of March is International Women’s day and to celebrate this day, at BigTranslation we want to share the history of some of these authors who, with the passage of time, have left their mark in both prose and in verse.
A number of them are known through their professions as journalists, translators or artists, and others because of their dedication to the literary genre. You will undoubtedly know some of their names, but if you don’t, we’re delighted to introduce you to them.
The localisation of advertising
The dance between translation and marketing
Advertising has developed its own ecosystem around language and, because of this, the translation of advertising has made headway as a specialism. But that’s not all, given its evolution towards new platforms where brands can advertise, the translation process has evolved to become a process of localisation in which the use of images, the cultural and terminological adaptation of the text and the appropriateness of the socio-cultural component of the target language all have a part to play.
Your essential e-commerce calendar for 2021
Download our e-commerce calendar with all the information you need for 2021. A compilation of the most relevant dates for your business, including international days, sporting and cultural events, public holidays and more. Get it now!
Winning customers’ hearts on the most digital Valentine’s Day to date
Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”
New Year’s Eve: traditions you didn’t know about, but will want to try from now on
We love to celebrate the end of the year and the start of a new one. Each culture has a way of celebrating the final hours of the year, whether it is a special meal, special clothing for this occasion or a countdown.
Read more “New Year’s Eve: traditions you didn’t know about, but will want to try from now on”
Giveaway: Internationalise your business!
Here at BigTranslation, we want to support your project in its international expansion.
Interesting and spectacular Halloween traditions that you might not have known about
We’ve all heard of the famous tradition of dressing up and knocking on doors trick or treating on 31st October. We’ve seen it on the television and it has taken over an increasing number of cities throughout the world. Although older people have adapted this date to their own tastes and don’t focus on collecting sweets, each year, it is increasingly common to find brands taking advantage of this date to launch discounts prior to Black Friday.
Read more “Interesting and spectacular Halloween traditions that you might not have known about”
Get ready for the most online Black Friday in history
Black Friday 2020 is fast approaching and it’s looking like this Black Friday will be characterised by even more online activity than last year. The expectation is that the usual crowds of people filling the shops will be replaced by an avalanche of clicks. One of the main factors behind this prediction is the experience of lockdown and the safety measures still in place.
Read more “Get ready for the most online Black Friday in history”
Which 10 markets represent important opportunities this Q4?
The most exciting time of the year for e-commerce is approaching and the most important dates of the year for any brand are concentrated over the next few months.
Read more “Which 10 markets represent important opportunities this Q4?”