Valentine’s Day, a key date on the e-commerce calendar, is fast approaching. What’s more, it’s set to play by a new set of rules this year. In 2020, both tourism and high street sales were affected by the lockdown and the safety measures against COVID-19. However, this didn’t affect Valentine’s Day as the measures were not generally adopted until the beginning of March. Read more “Winning customers’ hearts on the most digital Valentine’s Day to date”
New Year’s Eve: traditions you didn’t know about, but will want to try from now on
We love to celebrate the end of the year and the start of a new one. Each culture has a way of celebrating the final hours of the year, whether it is a special meal, special clothing for this occasion or a countdown.
Read more “New Year’s Eve: traditions you didn’t know about, but will want to try from now on”
Giveaway: Internationalise your business!
Here at BigTranslation, we want to support your project in its international expansion.
Interesting and spectacular Halloween traditions that you might not have known about
We’ve all heard of the famous tradition of dressing up and knocking on doors trick or treating on 31st October. We’ve seen it on the television and it has taken over an increasing number of cities throughout the world. Although older people have adapted this date to their own tastes and don’t focus on collecting sweets, each year, it is increasingly common to find brands taking advantage of this date to launch discounts prior to Black Friday.
Read more “Interesting and spectacular Halloween traditions that you might not have known about”
Get ready for the most online Black Friday in history
Black Friday 2020 is fast approaching and it’s looking like this Black Friday will be characterised by even more online activity than last year. The expectation is that the usual crowds of people filling the shops will be replaced by an avalanche of clicks. One of the main factors behind this prediction is the experience of lockdown and the safety measures still in place.
Read more “Get ready for the most online Black Friday in history”
Which 10 markets represent important opportunities this Q4?
The most exciting time of the year for e-commerce is approaching and the most important dates of the year for any brand are concentrated over the next few months.
Read more “Which 10 markets represent important opportunities this Q4?”
The invisible link between translation and neuromarketing
We’re not revealing anything new when we say that some words sell more than others. Or are we?
Read more ” The invisible link between translation and neuromarketing”
Summer is up and running, so don’t stop now.
We’re certain that the summer of 2020 is going to be different. Health and safety measures, such as face masks and the use of QR codes, will take centre stage. If we could sum up this summer in just one word, there’s no doubt that it would be ‘communicative’. This might sound strange at first, but we know what we’re talking about. Read more “Summer is up and running, so don’t stop now.”
The terminological legacy of Stonewall 51 years on
On Sunday 28 June we celebrate Gay Pride Day LGBTIQ+, more commonly known as Gay Pride Day. Although due to the current safety measures, this year’s festivities have been relegated to social networks, here at BigTranslation we have decided to make a compilation of the terminology we have inherited in the 51 years since the Stonewall riots.
Read more “The terminological legacy of Stonewall 51 years on”
Green is the new consumer colour
Vegan, cruelty-free and zero-waste cosmetics are gaining ground over those we already know, both on store shelves and in consumers’ baskets.